72 Booked Calls and 9 Closed Deals in 90 Days for a Growth Consulting Firm
How GrowthFlare helped Stroud Inc. build a consistent outbound pipeline, turning a firm that had never trusted B2B online marketing into one booking qualified calls within weeks.
Book a Growth Architecture Audit →Stroud Inc. offers consultative and marketing services specialising in helping companies grow their e-commerce and online revenue by multiple millions of dollars. Founded by Chris Stroud, the firm had built a strong reputation on the back of exceptional results, with a client roster that grew almost entirely through word of mouth. Chris was sceptical of B2B online marketing, having tested Facebook and Google in the past with poor results. He came in through a trusted referral from a business partner already working with GrowthFlare.
The firm was generating 5-10 calls per month from referrals, with a high close rate. But the pipeline was entirely dependent on word of mouth, which meant it was unpredictable and not scalable. Chris had never found an outbound channel that delivered qualified leads without also delivering a significant volume of noise. His bar was high: prospects needed to show up to calls genuinely interested, in the right industry and company size, and ready to have a real conversation.
GrowthFlare built an outbound system focused entirely on lead quality, not volume. Over the engagement, the team:
Built cold outreach sequences targeting businesses in Chris’s ideal industries and revenue range
Crafted messaging tailored to the specific pain points of e-commerce and online growth operators
Implemented qualification criteria so only prospects who met the firm’s financial and fit thresholds reached the calendar
Monitored quality actively: 80-85% of all leads booked matched the target demographic in the first 30 days
Deployed follow-up sequences to warm prospects between the initial touch and the scheduled call
Within 90 days, the system had generated 72 booked calls and 9 closed deals. Key outcomes:
In terms of the quality of the leads hitting on the target demographic, showing up to the calls, being genuinely interested, I would say a good 80-85% of all the leads and appointments we had scheduled came in exactly like that.
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