23 Booked Calls and 104 Leads in 41 Days for a B2B Portfolio Platform
How GrowthFlare helped Digital Reference build a qualified pipeline from zero, giving a solo founder the market feedback and sales data to iterate faster than any other channel could.
Book a Growth Architecture Audit →Digital Reference is a platform for professionals to build verified online portfolios and increase visibility in an age of AI-driven search. Founded by Ryan Stevens, the company solves the problem of unverified professional data while giving B2B professionals a way to show up credibly online. At the time of working with GrowthFlare, Ryan was operating as a solo founder, balancing product development, customer experience, and go-to-market simultaneously.
Digital Reference had never run modern outbound. Ryan had experience building business development in earlier roles but recognised that the tools, channels, and tactics had changed entirely. Building and managing a cold outreach system himself would take months he did not have and would divert time away from the product and customer work that was already filling his calendar. He needed a forcing mechanism: a way to put his offer in front of qualified buyers quickly without having to learn the entire infrastructure himself.
GrowthFlare built a targeted outbound system designed to generate market signal as fast as possible. Over the engagement, the team:
Identified where Digital Reference’s ideal customers, fractional professionals and B2B service providers, actually gathered, rather than relying on standard Apollo-style list pulls
Built targeting criteria around specific professional communities and personas where the product’s value proposition would resonate immediately
Launched outbound sequences designed to generate market signal fast, treating each reply and each call as a data point for offer refinement
Collaborated closely with Ryan on positioning, pricing, and talking points as the market responded, adapting the approach in real time
Maintained high prospect quality throughout, with over 80% of booked calls matching the target demographic
In just over 40 days, Digital Reference had 20+ qualified calls booked and a live pipeline of 104 leads. Key outcomes:
GrowthFlare has been awesome as a sounding board in a really affordable, practical, shared-goal alignment way. It would have taken so much time to build this myself, and it takes away from other things I need to be doing to grow the business.
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30 minutes. We map your current setup, find the gaps, and show you exactly what this looks like built into your business.