68 Calls Booked in 90 Days for a YouTube Growth Agency
How GrowthFlare helped GP Socials flatten the feast-or-famine cycle, adding a consistent outbound engine so Braden could focus on fulfillment without watching the pipeline dry up.
Book a Growth Architecture Audit →GP Socials is a YouTube growth agency founded by Braden Ricchini, helping B2B consultants, software companies, and agencies create video content that drives qualified calls from their channel. Braden built the business primarily through inbound content, LinkedIn, and referrals, all of which worked well when they were working. The challenge was they never worked consistently.
Braden’s pipeline followed the classic sine wave pattern. Referrals and inbound would produce three clients in a month. Then he would pour into fulfilment, pull back from lead generation, and the pipeline would dry up. He had tried cold email himself early on, set up inboxes that went straight to spam, and written it off as too technical and too time-consuming to do at scale. He needed outbound to happen without him so he could stay focused on client work without watching his pipeline collapse.
GrowthFlare built and managed the full outbound system so Braden could stay off it entirely. Over 90 days, the team:
Built and warmed cold email infrastructure across multiple domains targeting B2B service providers likely to value YouTube as a growth channel
Developed targeting criteria to reach founders and agency owners who were camera-ready and able to afford the service
Crafted messaging that led with the specific value of YouTube for their business type, filtering for fit at the front end
Implemented qualification to ensure leads that came through were genuinely in the target market, not just curious respondents
Maintained communication throughout so Braden could flag leads he had spoken to before and avoid duplicate outreach
Over 90 days, GrowthFlare booked 68 qualified calls and built a deep pipeline of ideal-fit prospects. Key outcomes:
I needed to get leads through the door and I needed to get it done quickly. Where’s my time best spent? My time was best spent on the content side, that’s what I do best. Having you guys supplement that with cold outbound was the move. I didn’t have the time to learn it all myself.
More results from the GrowthFlare system
How we helped an M&A advisory firm nearly triple qualified lead volume in 180 days
Read case study →
How we helped a growth consulting firm close 9 deals in their first 90 days
Read case study →
How we helped a portfolio platform build a qualified pipeline from zero in 41 days
Read case study →
How we helped a life sciences investment bank generate 111 qualified opportunities in 90 days
Read case study →Book your growth audit
30 minutes. We map your current setup, find the gaps, and show you exactly what this looks like built into your business.